What is a Web Designer responsible for?

The main responsibility of a Web Designer is to ensure that the website that they are creating is appealing to the desired target audience and, as a result, catches their attention.

Nowadays, the role of a web designer has evolved to include several other aspects including user experience design, search engine optimization and website maintenance. This expansion of the role has seen the need for Web Designers to broaden their skillset and has meant that there is no longer a clear divide between Web Designers and Web Developers.

7 gadgets that every graphic designer needs

As a graphic designer, it’s important to have a range of tools at your disposal to help you get the job done. Here are a list of graphic design tools that you will need at some point in your career. These tools are essential for working efficiently and effectively.
As a graphic design professional, I am always looking for ways to increase my productivity. I wanted to share some of the tools that I use with my fellow designers to help them improve their productivity. Do you have any tools that you use for graphic design?

The Daily Life Of A Graphic Designer

The Daily Life Of A Graphic Designer is pretty interesting. The life of a graphic designer is one of dedication and hard work. Every day, they wake up early to start working on new projects and brainstorming ideas. They spend hours perfecting their craft, and it is all done in the pursuit of making the perfect design.
This level of dedication is what separates the best designers from the rest. It is also what allows them to create amazing works of art that are both visually stunning and effective in conveying the message they are meant to.

Where do the Ux & Ui Designers at AJ&Smart find inspiration?

Looking for some inspiration for your next UX/UI design project? You want to know Where do the Ux & Ui Designers at AJ&Smart find inspiration? So Check out this collection of designs from the AJ&Smart team. Featuring a range of different styles and approaches, there’s sure to be something here to get those creative juices flowing. So what are you waiting for? Get inspired!

7 Steps to Starting Your Own Fashion Brand

If you want to start your own clothing line, there are many things to consider before taking the plunge. Not only do you need to develop a solid business plan, but you also need to find appropriate fabrics and materials and hire qualified stylists and seamstresses. Fortunately, there are resources that can guide you through the process of creating your own fashion brand. Here are 7 steps to help make the process easier.

Step 1: Create your brand vision

Fashion design can be a daunting career path, but fashion industry jobs aren’t as scarce as you may think. First, create your brand vision—and make sure it’s something that is feasible for your personal or team skill set. Step 2: Create a product-line plan: Now that you know where you want to go, figure out how much and what types of inventory will support your retail plan.

Step 2: Know your customer​

As you start thinking about creating your fashion apparel designs, it’s important to start by defining who you are designing for. If you don’t know what style or type of clothing your customer wants and is looking for, how will you design a product they will want to buy? The first step in making your fashion design business a success is having a firm understanding of who will be buying your clothing.

Step 3: Know your brand identity

One of your first steps in starting a fashion brand is to nail down your brand identity. Who are you designing for? What do you want them to feel when they wear your clothes? These things should be consistent throughout all of your materials: You’ll have a hard time selling something as unique if there’s nothing about it that makes it stand out from its competition.

Step 4: Selecting a manufacturer

Choosing a manufacturer is almost as important as designing your collection. Make sure that your manufacturer has experience working with your fabric, and keep an eye out for quality control issues. Order multiple samples of your fabric from various manufacturers so you can match colors more accurately. Tech packs for pajamas, tech packs for lingerie, tech packs for dresses – create tech packs yourself and save some money!

Step 5: Choosing an e-commerce platform

Once you have a name, your next step is picking an e-commerce platform. Depending on your preferences and budget, there are numerous providers out there—here are a few popular options: Shopify, BigCommerce, 3dcart, Volusion. To find out which fits your needs best , ask yourself these questions: What type of interface do I want? Do I want a shopping cart or wish list (or both)? Will it be easy for customers to buy my products?

Step 6: Decide on a sales model

It’s vital that you find a profitable sales model before moving forward with your designs. There are three main models: Retail, wholesale and e-commerce. In retail you sell directly to consumers while in wholesale you sell through distributors or retailers. Finally, if you decide on an e-commerce approach then you will have your own online store where people can purchase your designs.

Step 7: Set your marketing strategy

Create tech packs for your designs. Tech packs contain all your original printed drawings and are used by factories for manufacturing purposes. These files must be created in CAD software, usually AutoCAD, Inventor or other (but you can use any type). Because they are technical in nature, you may need to follow tutorials before creating one yourself. You can also hire a specialist or a qualified freelancer to do it at a reasonable cost.
For that we have selected a few who can meet your needs.

Printed Design

Graphic design can be used as a form of art or a means of conveying information.

Best print designs are used for a variety of purposes, from advertising products to promoting events like :

-Billboards are used to advertise a product.

-Catalogue design is used by major companies to inform consumers about their goods.

-Flyer design gives small businesses an affordable way to reach customers. –

-Brochure design is often used by companies that sell services or goods, as well as by organizations that host fundraising events.

Another great example of large companies that use printed media, like flyer design or brochure design, are art galleries. Art galleries often offer catalogues at their receptions to introduce new pieces to clients, or they may have a number of posters outside advertising an upcoming show. All of these things fall under graphic design. It’s important for people to know about it because its a major factor in advertising, whether it be for good or bad. A big part of our lives involves graphic design whether we realize it or not. We are surrounded by it every day when we look at billboards on our way home from work, see flyers around town advertising something happening that weekend, read articles online with infographics as part of them – we don’t even realize how much impact print designs has on us daily!

Logo Design

7 Reasons Why the Importance of Designing a Logo for Your Business Cannot be Overstated

What Is the Importance of Designing a Logo for Your Business? Here are 7 Reasons Why It Cannot Be Overstated: First impressions matter, and that’s never truer than when you’re in business. When people meet you and your team, they form an impression of your company that can make or break your brand loyalty later on.

1) Brand Recognition

If you want to succeed as a business, you’ll need customers—and brand recognition is one of many ways to get them. In short, your logo is how customers recognize and identify your brand. It’s how they know who you are and what you represent. A professional logo design can help you solidify your brand identity and stand out from competitors—especially if yours happens to fall into an oversaturated niche or market. And branding isn’t just about logos; it’s also about color schemes, fonts, and other visual elements that tie together all aspects of your company. Ultimately, branding helps make businesses memorable in a sea of forgettable competition.

2) Retain Customers

A good logo communicates to your customers who you are and what you do. That’s exactly why many businesses and brands design their own logo, rather than hiring an outside graphic designer or freelancer to create one. When there’s a disconnect between your company and its logo, customers don’t understand who you are and why they should give you their money. By creating your own logo from scratch, though, you can make sure it aligns with your vision and culture.

3) Save on Marketing Expenses

A memorable logo is one that your customers easily recognize and connect with your brand. And, considering how essential logos are to companies’ marketing efforts, there is no reason why small business owners can’t benefit from having a professionally designed logo. Hiring an affordable freelance designer to create a stunning logo could definitely save you thousands on marketing expenses in future.

4) Enhance Customer Experience

Make your customers remember your brand. If you want to increase brand loyalty, there is no better way than creating memorable and simple logo that people will remember and enjoy looking at. Whether you are a freelancer, start-up or local business owner, making sure that you have an eye-catching logo is essential if you want to stand out from your competitors. Contact freelance design jobs today to learn more about how we can help. We offer professional designers who will work with you one on one until your project is complete. Our designers have many years of experience in various industries so we can make any logo creation process fun and exciting! Just visit our website to see what we can do for you!

5) Make a Good First Impression

The introduction of your business is just as important as your product. It doesn’t matter how amazing your service or product is if you can’t capture people’s attention and interest. The more impressive you make your company, logo, and website appear in an interactive and dynamic fashion, the more memorable your company will be. Make sure to focus on brand identity, branding design, and logo design. This will help get people talking about what they like about you—and hopefully bring them back! (See what we did there?)

6) Stand Out From Competition

The most important thing you can do as a new freelancer is stand out from competition. A standout logo makes that much easier. This is probably going to sound trite, but you’ve only got one chance to make that first impression with potential clients—what better way to make an immediate impact than with a professional logo? We’ve included 7 different reasons why designing your own logo is so important for any freelancer designer new or old in today’s day and age. Check them out below

In today’s fast-paced, ever-changing business world it’s vital to have a leg up on the competition, including having an excellent logo which truly reflects who you are as both a person and a businessperson. A great logo brings your freelance design career together—it gives people who might not know you anything about what you do something to remember about how impressive and skilled you are at what you do.

7) Promote Service/Product Descriptions

The importance of designing a logo for your business cannot be overstated. Although there are many other ways to promote your brand, such as advertising and social media marketing, branding is still important. A professional logo design will represent your company and help you stand out in an oversaturated marketplace. Here are seven reasons why branding is so essential to your business:

1) A logo establishes trust among customers. 

2) A logo allows you to stand out from competitors.

3) A logo helps build your reputation.

4) A logo creates an emotional connection with customers.

5) A logo makes it easier for people to find you online or on social media platforms.

6) A strong branding strategy attracts new clients and keeps current ones coming back for more. 

7) The importance of designing a logo for your business cannot be overstated.In fact, some businesses spend hundreds or even thousands of dollars on logo design, but you can get an affordable one from professionals! To learn more please visit

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Graphic Designers

How important is design to creating a logo, poster, website or any other design?


What exactly is design? Design has been defined in many ways, from the art of applying color to a plan or convention for the construction of an object, system or measurable human interaction (as in social institutions), designed to achieve a particular function to an iconic or emblematic visual representation of something. Designers are artists who create objects and interfaces that are both useful and beautiful, so design really plays an important role in everyday life and in marketing campaigns.

Design draws attention

Logo, presentation and print design all draw attention to products and services and can help shape our opinion. For example, as much as people hate advertising, it’s hard not to notice those provocative magazine ads for movies—the ones where you wonder how on earth they got away with such an outrageous image. It’s hard not to see these images; they stand out from their surroundings. Design has power because it draws attention.

Design sparks emotions

Design adds an extra layer of feeling to whatever it’s applied to. This doesn’t just extend from logo design, web design and book cover designs. If you’re creating a presentation for your marketing team about how you can use video within your business, consider using engaging visuals—like videos—and creative typography. Design will help make your ideas stick out from those who don’t understand its importance. Your audience may thank you in more ways than one!

Don’t be afraid to try out new concepts

More and more companies are creating logos and designs that not only reflect their brands, but transcend them. Of course, there’s nothing wrong with designing your logo on an envelope flap or having it printed on your business cards; we’re talking about going above and beyond here. A huge part of designing for print has to do with presentation—for example, all designers want their work to look its best on paper as well as onscreen.

Keep it simple!

Effective graphic design should follow one simple principle: Keep it simple. When creating a presentation design, print design, book cover, fashion design or web design you should ask yourself if your idea can be communicated as effectively in three colors as five. Think about how much of your company’s brand identity and communication relies on fonts and word choice; if not much at all (aside from perhaps business cards), then go for more color and complexity. The ultimate goal of effective graphic designs is to convey an idea clearly.

Understand your goals with your design

Your graphic designer will be working with you throughout your project, so it’s crucial that you understand their goals as well. You need to make sure they understand what vision and message you want to get across with your design. Once everyone is on board and aligned on your goals for your project, it’s much easier for everyone involved in designing it to work together and communicate about how your designs are developing.

Colour speaks volumes

To say that colour says it all when it comes to good web design would be quite cliche—but many studies have shown how different colours affect our moods and can elicit different reactions. Yellow/orange and red tends to stimulate appetite, while purple/blue tend to promote feelings of warmth. That being said, let’s look at several of today’s most popular colour schemes: Black & Grey: This combination generates a professional look and is usually used in designs meant for corporate businesses.

If it looks good, it is good!

Ever wonder why fashion designers are famous and rich? It’s because they know how to make something look good. Sure, you could tell me that diamonds are just carbon and therefore aren’t valuable. But I don’t care about their atomic structure – all I see is these beautiful gems sparkling in front of me. Diamonds are valuable not because of their composition but because of their presentation. Presentation makes all the difference!

What you do speaks louder than what you say

It’s never been more true that a picture speaks a thousand words. Design influences first impressions and therefore your ability to convey ideas. This can be seen most easily in logos and presentation slides, but applies just as much in web pages, advertisements and YouTube videos. You needn’t be an expert designer—but it is critical you at least present your brand professionally and with care. After all, everything from presentation design to company messaging relies on how you present yourself: what exactly are you saying about yourself? Your message isn’t just heard through your marketing materials; it’s seen too.