26 Jan, 2023

A beginner’s guide to color theory and how it applies to graphic design

Color theory is an essential aspect of graphic design that every designer should understand. It provides a framework for understanding how colors interact with each other and how they can be used to create effective designs. In this article, we will provide a beginner’s guide to color theory and how it applies to graphic design. First, let’s define what color theory is. Color theory is the study of how colors are perceived and how they interact with each other. It includes the use of primary, secondary, and tertiary colors, as well as the use of color schemes such as complementary, analogous, and monochromatic. The primary colors are red, blue, and yellow. These colors cannot be created by mixing other colors together. Secondary colors are created by mixing primary colors together, and they include orange, purple, and green. Tertiary colors are created by mixing primary and secondary colors together and include yellow-orange, red-orange, red-purple, blue-purple, blue-green, and yellow-green. One of the most important concepts in color theory is the use of color schemes. A color scheme is a combination of colors that are used together in a design. There are several different types of color schemes, including complementary, analogous, and monochromatic.
Complementary color schemes use colors that are opposite each other on the color wheel, such as blue and orange. These color schemes create a strong contrast and are often used to create a sense of movement or energy in a design. Analogous color schemes use colors that are next to each other on the color wheel, such as blue, blue-green, and green. These color schemes create a sense of harmony and are often used to create a calming or soothing effect in a design. Monochromatic color schemes use different shades and tints of one color, such as different shades of blue. These color schemes create a sense of unity and are often used to create a cohesive look and feel in a design. Now that you have a basic understanding of color theory, you can start applying it to your designs. Remember to consider the overall mood and message you want to convey with your design, and choose colors that will help you achieve that. Also, don’t be afraid to experiment and play around with different color schemes to see what works best for your design.

In conclusion, color theory is a fundamental aspect of graphic design that every designer should understand. It provides a framework for understanding how colors interact with each other and how they can be used to create effective designs. By understanding the concepts of primary, secondary, and tertiary colors, as well as color schemes such as complementary, analogous, and monochromatic, you can start creating designs that are visually appealing, harmonious and convey the desired message.

20 Nov, 2022

tutorial on how to draft a basic bodice block from Helen Joseph Armstrong’s book

Creating a basic bodice pattern is an essential skill for any sewist. Whether you are making clothing for yourself or others, having the ability to draft and cut a simple bodice block will give you the foundation to create beautiful garments.

 

In this tutorial, we’ll be discussing Helen Joseph Armstrong’s bespoke method of drafting and cutting a basic bodice pattern from scratch. This technique can be used in both ready-to-wear fashion as well as custom dressmaking projects. We’ll cover everything from how to draw your own sloper (or template) all the way through constructing your finished garment!

 

First things first – let’s talk about what exactly is meant by “basic bodice” when it comes to pattern making and sewing? A basic bodice typically refers to an article of clothing with two pieces that make up its front: one piece being sewn at center back (CB), while another piece is sewn along side seams on either side of CB seamline . The neckline may also have some type of facing or collar attached depending on design preference; however, these components are not necessary when creating just a plain “bodice” without any additional detailing such as pleats or darts etc..

 

 Once you understand what makes up this type of garment construction then it becomes easier understanding how best approach drafting/cutting out our patterns! To begin with we need measure ourselves accurately so that our sloper fits perfectly once made – otherwise there could be issues later down line if fabric has been cut incorrectly due incorrect measurements taken initially.. After taking measurements, next step involves drawing out onto paper using ruler & pencils following instructions given by Helen Joseph Armstrong which can found online here:

 As mentioned earlier there various techniques available when it comes constructing final product after having drafted desired shape beforehand but generally speaking most methods involve pinning together fabrics before stitching them securely place using either machine sewing hand basting techniques depending upon level expertise comfortability working particular materials involved project itself… Finally pressing seams flat ensure neat finish end result!.

Here is a tutorial on how to draft a basic bodice block from Helen Joseph Armstrong's book
"Patternmaking for Fashion Design":

  1. Begin by drawing a horizontal line for the center front of the bodice.
  2. Draw a vertical line down from the center front to the level of the fullest part of the bust. This point is called the apex.
  3. Measure down from the apex to the waistline and mark this point. This is the bust point.
  4. From the bust point, measure down to the hemline and mark this point. This is the hipline.
  5. Draw a horizontal line at the waistline.
  6. From the bust point, measure out to the side seam and mark this point. This is the armhole.
  7. From the armhole, measure down to the hipline and mark this point. This is the side seam.
  8. From the center front, measure out to the side seam and mark this point. This is the shoulder point.
  9. From the shoulder point, measure down to the armhole and mark this point. This is the shoulder seam.
  10. From the center front, measure out to the shoulder point and mark this point. This is the neckline.
  11. From the neckline, measure down to the shoulder point and mark this point. This is the back neckline.
  12. Connect the dots to create the basic bodice block.

Color theory is an essential aspect of graphic design that every designer should understand. It provides a framework for understanding how colors interact with each other and how they can be used to create effective designs. In this article, we will provide a beginner’s guide to color theory and how it applies to graphic design.

First, let’s define what color theory is. Color theory is the study of how colors are perceived and how they interact with each other. It includes the use of primary, secondary, and tertiary colors, as well as the use of color schemes such as complementary, analogous, and monochromatic.

The primary colors are red, blue, and yellow. These colors cannot be created by mixing other colors together. Secondary colors are created by mixing primary colors together, and they include orange, purple, and green. Tertiary colors are created by mixing primary and secondary colors together and include yellow-orange, red-orange, red-purple, blue-purple, blue-green, and yellow-green.

One of the most important concepts in color theory is the use of color schemes. A color scheme is a combination of colors that are used together in a design. There are several different types of color schemes, including complementary, analogous, and monochromatic.

Complementary color schemes use colors that are opposite each other on the color wheel, such as blue and orange. These color schemes create a strong contrast and are often used to create a sense of movement or energy in a design.

Analogous color schemes use colors that are next to each other on the color wheel, such as blue, blue-green, and green. These color schemes create a sense of harmony and are often used to create a calming or soothing effect in a design.

Monochromatic color schemes use different shades and tints of one color, such as different shades of blue. These color schemes create a sense of unity and are often used to create a cohesive look and feel in a design.

Now that you have a basic understanding of color theory, you can start applying it to your designs. Remember to consider the overall mood and message you want to convey with your design, and choose colors that will help you achieve that. Also, don’t be afraid to experiment and play around with different color schemes to see what works best for your design.

In conclusion, color theory is a fundamental aspect of graphic design that every designer should understand. It provides a framework for understanding how colors interact with each other and how they can be used to create effective designs. By understanding the concepts of primary, secondary, and tertiary colors, as well as color schemes such as complementary, analogous, and monochromatic, you can start creating designs that are visually appealing, harmonious and convey the desired message.

7 Aug, 2022

What is a Web Designer responsible for?

As a web designer, it is important to understand the basics of writing well. Writing for websites can be different than other forms of writing and requires a unique set of skills. In this blog post, we’ll discuss some tips on how to write effectively as a web designer.

First and foremost, you should always keep your audience in mind when crafting content for the web. Take into consideration who will be reading your content and tailor it accordingly so that they can easily find what they are looking for or take away something from their experience with your website. Additionally, make sure that all written material is concise yet informative; use simple language that everyone can understand but also include relevant details about the topic at hand without going off-topic too much or rambling on unnecessarily long paragraphs or sentences!

Another key point to remember when creating content as a web designer is SEO (Search Engine Optimization). This means incorporating keywords throughout your copy which will help search engines like Google index pages more quickly – thus making them easier for users to find online! By doing this correctly you’ll ensure higher rankings in SERPs (Search Engine Result Pages) which could lead more traffic towards your website over time – resulting in increased conversions/sales etcetera…

Finally, proofread everything before publishing any written material online – no matter how small it may seem – because even minor mistakes such as typos could have an adverse effect on user experience if left unchecked! It’s also important not only check grammar but spelling too; both these elements play an integral role within successful copywriting efforts so don’t let them go unnoticed by readers either way…

Overall by following these steps consistently while keeping up with current trends & best practices related specifically towards Web Designing projects then there shouldn’t be anything stopping anyone from producing high quality work every single time around .

The main responsibility of a Web Designer is to ensure that the website that they are creating is appealing to the desired target audience and, as a result, catches their attention.

Nowadays, the role of a web designer has evolved to include several other aspects including user experience design, search engine optimization and website maintenance. This expansion of the role has seen the need for Web Designers to broaden their skillset and has meant that there is no longer a clear divide between Web Designers and Web Developers.

12 Jul, 2022

7 gadgets that every graphic designer needs

As a graphic designer, it’s important to have a range of tools at your disposal to help you get the job done. Here are a list of graphic design tools that you will need at some point in your career. These tools are essential for working efficiently and effectively.
As a graphic design professional, I am always looking for ways to increase my productivity. I wanted to share some of the tools that I use with my fellow designers to help them improve their productivity. Do you have any tools that you use for graphic design?

12 Jul, 2022

The Daily Life Of A Graphic Designer

The life of a graphic designer is one that requires dedication, hard work and creativity. Every day they wake up early to start working on new projects and brainstorming ideas. They spend hours perfecting their craft in order to create the perfect design – something visually stunning yet effective in conveying its intended message. This level of commitment sets the best designers apart from everyone else, allowing them to produce remarkable works of art that can truly captivate an audience or customer base.

Graphic designers are responsible for creating logos, websites, advertisements and other visuals used by companies all over the world as part of their marketing campaigns or brand identity initiatives.. As such, it’s important for these professionals to stay informed about trends in both technology and design so they can ensure each project remains relevant while still being aesthetically pleasing enough to attract attention from potential customers or clients. In addition to this knowledge-based research component though there is also a great deal of trial-and-error involved as well; often times what looks good on paper doesn’t always translate into reality when put into use!

Being able understand how different elements interact with one another within a given space is essential if you want your designs look professional – something which only comes through experience as well as having an eye for detail when it comes down making adjustments during revisions stages too! Graphic designers must be patient but persistent throughout entire process because no matter how much effort goes into designing piece nothing will ever come out perfectly first time round; sometimes even minor tweaks here there could make huge difference overall outcome at end day… Ultimately though this kind daily grind worth every minute spent since results speak volumes itself once job done right!

7 Jul, 2022

Where do the Ux & Ui Designers at AJ&Smart find inspiration?

Looking for some inspiration for your next UX/UI design project? You want to know Where do the Ux & Ui Designers at AJ&Smart find inspiration? So Check out this collection of designs from the AJ&Smart team. Featuring a range of different styles and approaches, there’s sure to be something here to get those creative juices flowing. So what are you waiting for? Get inspired!

7 Jun, 2022

7 Steps to Starting Your Own Fashion Brand

If you want to start your own clothing line, there are many things to consider before taking the plunge. Not only do you need to develop a solid business plan, but you also need to find appropriate fabrics and materials and hire qualified stylists and seamstresses. Fortunately, there are resources that can guide you through the process of creating your own fashion brand. Here are 7 steps to help make the process easier.

Step 1: Create your brand vision

Fashion design can be a daunting career path, but fashion industry jobs aren’t as scarce as you may think. First, create your brand vision—and make sure it’s something that is feasible for your personal or team skill set. Step 2: Create a product-line plan: Now that you know where you want to go, figure out how much and what types of inventory will support your retail plan.

Step 2: Know your customer​

As you start thinking about creating your fashion apparel designs, it’s important to start by defining who you are designing for. If you don’t know what style or type of clothing your customer wants and is looking for, how will you design a product they will want to buy? The first step in making your fashion design business a success is having a firm understanding of who will be buying your clothing.

Step 3: Know your brand identity

One of your first steps in starting a fashion brand is to nail down your brand identity. Who are you designing for? What do you want them to feel when they wear your clothes? These things should be consistent throughout all of your materials: You’ll have a hard time selling something as unique if there’s nothing about it that makes it stand out from its competition.

Step 4: Selecting a manufacturer

Choosing a manufacturer is almost as important as designing your collection. Make sure that your manufacturer has experience working with your fabric, and keep an eye out for quality control issues. Order multiple samples of your fabric from various manufacturers so you can match colors more accurately. Tech packs for pajamas, tech packs for lingerie, tech packs for dresses – create tech packs yourself and save some money!

Step 5: Choosing an e-commerce platform

Once you have a name, your next step is picking an e-commerce platform. Depending on your preferences and budget, there are numerous providers out there—here are a few popular options: Shopify, BigCommerce, 3dcart, Volusion. To find out which fits your needs best , ask yourself these questions: What type of interface do I want? Do I want a shopping cart or wish list (or both)? Will it be easy for customers to buy my products?

Step 6: Decide on a sales model

It’s vital that you find a profitable sales model before moving forward with your designs. There are three main models: Retail, wholesale and e-commerce. In retail you sell directly to consumers while in wholesale you sell through distributors or retailers. Finally, if you decide on an e-commerce approach then you will have your own online store where people can purchase your designs.

Step 7: Set your marketing strategy

Create tech packs for your designs. Tech packs contain all your original printed drawings and are used by factories for manufacturing purposes. These files must be created in CAD software, usually AutoCAD, Inventor or other (but you can use any type). Because they are technical in nature, you may need to follow tutorials before creating one yourself. You can also hire a specialist or a qualified freelancer to do it at a reasonable cost.
For that we have selected a few who can meet your needs.

28 May, 2022

Printed Design

Graphic design can be used as a form of art or a means of conveying information.

Best print designs are used for a variety of purposes, from advertising products to promoting events like :

-Billboards are used to advertise a product.

-Catalogue design is used by major companies to inform consumers about their goods.

-Flyer design gives small businesses an affordable way to reach customers. –

-Brochure design is often used by companies that sell services or goods, as well as by organizations that host fundraising events.

Another great example of large companies that use printed media, like flyer design or brochure design, are art galleries. Art galleries often offer catalogues at their receptions to introduce new pieces to clients, or they may have a number of posters outside advertising an upcoming show. All of these things fall under graphic design. It’s important for people to know about it because its a major factor in advertising, whether it be for good or bad. A big part of our lives involves graphic design whether we realize it or not. We are surrounded by it every day when we look at billboards on our way home from work, see flyers around town advertising something happening that weekend, read articles online with infographics as part of them – we don’t even realize how much impact print designs has on us daily!



18 May, 2022

Logo Design

7 Reasons Why the Importance of Designing a Logo for Your Business Cannot be Overstated

What Is the Importance of Designing a Logo for Your Business? Here are 7 Reasons Why It Cannot Be Overstated: First impressions matter, and that’s never truer than when you’re in business. When people meet you and your team, they form an impression of your company that can make or break your brand loyalty later on.

1) Brand Recognition

If you want to succeed as a business, you’ll need customers—and brand recognition is one of many ways to get them. In short, your logo is how customers recognize and identify your brand. It’s how they know who you are and what you represent. A professional logo design can help you solidify your brand identity and stand out from competitors—especially if yours happens to fall into an oversaturated niche or market. And branding isn’t just about logos; it’s also about color schemes, fonts, and other visual elements that tie together all aspects of your company. Ultimately, branding helps make businesses memorable in a sea of forgettable competition.

2) Retain Customers

A good logo communicates to your customers who you are and what you do. That’s exactly why many businesses and brands design their own logo, rather than hiring an outside graphic designer or freelancer to create one. When there’s a disconnect between your company and its logo, customers don’t understand who you are and why they should give you their money. By creating your own logo from scratch, though, you can make sure it aligns with your vision and culture.

3) Save on Marketing Expenses

A memorable logo is one that your customers easily recognize and connect with your brand. And, considering how essential logos are to companies’ marketing efforts, there is no reason why small business owners can’t benefit from having a professionally designed logo. Hiring an affordable freelance designer to create a stunning logo could definitely save you thousands on marketing expenses in future.

4) Enhance Customer Experience

Make your customers remember your brand. If you want to increase brand loyalty, there is no better way than creating memorable and simple logo that people will remember and enjoy looking at. Whether you are a freelancer, start-up or local business owner, making sure that you have an eye-catching logo is essential if you want to stand out from your competitors. Contact freelance design jobs today to learn more about how we can help. We offer professional designers who will work with you one on one until your project is complete. Our designers have many years of experience in various industries so we can make any logo creation process fun and exciting! Just visit our website to see what we can do for you!

5) Make a Good First Impression

The introduction of your business is just as important as your product. It doesn’t matter how amazing your service or product is if you can’t capture people’s attention and interest. The more impressive you make your company, logo, and website appear in an interactive and dynamic fashion, the more memorable your company will be. Make sure to focus on brand identity, branding design, and logo design. This will help get people talking about what they like about you—and hopefully bring them back! (See what we did there?)

6) Stand Out From Competition

The most important thing you can do as a new freelancer is stand out from competition. A standout logo makes that much easier. This is probably going to sound trite, but you’ve only got one chance to make that first impression with potential clients—what better way to make an immediate impact than with a professional logo? We’ve included 7 different reasons why designing your own logo is so important for any freelancer designer new or old in today’s day and age. Check them out below

In today’s fast-paced, ever-changing business world it’s vital to have a leg up on the competition, including having an excellent logo which truly reflects who you are as both a person and a businessperson. A great logo brings your freelance design career together—it gives people who might not know you anything about what you do something to remember about how impressive and skilled you are at what you do.

7) Promote Service/Product Descriptions

The importance of designing a logo for your business cannot be overstated. Although there are many other ways to promote your brand, such as advertising and social media marketing, branding is still important. A professional logo design will represent your company and help you stand out in an oversaturated marketplace. Here are seven reasons why branding is so essential to your business:

1) A logo establishes trust among customers. 

2) A logo allows you to stand out from competitors.

3) A logo helps build your reputation.

4) A logo creates an emotional connection with customers.

5) A logo makes it easier for people to find you online or on social media platforms.

6) A strong branding strategy attracts new clients and keeps current ones coming back for more. 

7) The importance of designing a logo for your business cannot be overstated.In fact, some businesses spend hundreds or even thousands of dollars on logo design, but you can get an affordable one from professionals! To learn more please visit